Andy Ridgers

EMEA Sales Director
Belarc

Andy has been involved in the invention, design and introduction of products to make data easier to use with companies like Prime Computer (networked administration), VMARK, Ascential (data integration), Story Street Partners and Thomson Financial (data integration and collation).

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda

Day 2 - Tuesday 6th December 2016

Wednesday, January 6th, 2016

13:40 Drill-Down Classroom 1B – Increasing value from your IBM licensing contract

Hosted by Belarc

Attend this classroom to have a look through the keyhole into IBM’s software packaging, licensing, pricing and contracting business practices to effectively leverage IBM solutions and maximise value from your investments.

What are IBM’s sales strategies and negotiation tactics
What strategy is IBM undertaking with respect to software licence compliance audits?
How can you boost the strategic value of your IBM relationship?
How can you leverage market intelligence in ongoing negotiations?
How can you apply the right relationship management best practices at the right time?